CTE awareness campaign earns state marketing honors

The CGRESD's award-winners included the writing category for CTE Success Stories and the social media category for the CTE Facebook page.

Earlier this year, the Clare-Gladwin Regional Education Service District worked diligently to raise awareness about its Career & Technical Education program in the efforts of helping parents, students and employers understand CTE’s impact on education and the local economy. Those communications efforts have now earned statewide recognition.

The Michigan School Public Relations Association recently announced winners in its annual communications contest, and the CGRESD received honors in three categories related to the CTE campaign.

The CGRESD received “Distinguished” recognition – the highest honor – for its entry in the “Social Media” category for the CTE Facebook page, and in the “Writing” category for CTE Success Stories, which appeared in local newspapers, campaign materials and on the CTE website. The CGRESD was also recognized with “Commendable” recognition for the video series “Because of CTE…”, which was distributed via Facebook, the CTE website and YouTube.

Rusty Govitz

Rusty Govitz

The awareness campaign materials are available to view at www.CTEitsworking.com.

“It’s nice to be recognized for our efforts,” said CGRESD Communications Director Rusty Govitz. “We worked hard to get the word out about all the great things CTE does for high school students in Clare and Gladwin Counties, and we’ve had solid indicators that our messaging strategy worked, including a dramatic jump in enrollment. We appreciate the recognition from our MSPRA collaegues across the state.”

Awards are given for print and electronic media entries. Publications are judged on content, readability and appearance. Entries were received from local school districts and intermediate school districts from across the state.